A SYMBOL OF HARMONY

Rolex Testimonee Roger Federer wears an Oyster Perpetual Land-Dweller 40 in a white Rolesor version. — Photos: Rolex

Rolex begins a new chapter with the Oyster Perpetual Land-Dweller, a contemporary watch which represents the culmination of the brand’s expertise today, fruit of more than a century of experience in watchmaking.

The Oyster Perpetual Land-Dweller is designed for well-grounded men and women who build their own destinies, seeing opportunity in every moment.

Opening new horizons

A new watch characterised by bold aesthetics and cutting-edge technology, the Land-Dweller, is offered in two sizes, 36 mm and 40 mm, designed to deliver superlative performance in all circumstances.

No fewer than 32 patent applications and patents pertain to the Land-Dweller; 18 are exclusive to this watch and 16 of those concern its movement.

Rolex Testimonee Yuja Wang wears an Oyster Perpetual Land-Dweller 36 in 18 ct Everose gold with a diamond-set bezel.

Resolutely bold and forward-looking, the Land-Dweller redefines the parameters of watchmaking perfection, embracing the present while shaping the future.

This timepiece demonstrates the brand’s ability to perpetually hone its expertise.

A symbol of harmony between the wearer and their world. It conveys, through the lens of Rolex, the essence of personal achievement: a journey, marked by victories quietly obtained and challenges overcome.

Exclusive display

The dial of the Land-Dweller is graced with a honeycomb motif, a graphically appealing pattern that Rolex has revisited with stylised cells in subtle relief.

Its creation calls on traditional craftsmanship and high-technology methods, mastered in-house with the employment of time-honoured techniques: a fine satin finish for the intense white dial and a sunray finish on the ice blue version.

The honeycomb structure is cut with a femtosecond laser, which is also used to etch the delicate lines in the grooves between each cell.

The display elements on the Land-Dweller are exclusive to the new watch.

Oyster Perpetual Land-Dweller 36, 18 ct Everose gold

Its 6 and 9 numerals, inspired by those of the Oyster Perpetual Explorer and Oyster Perpetual Air-King models, are open at their centre, which lends a modern touch.

On the index hour markers, the luminescent material extends the full length of the component – designed with a manufacturing process for which a patent application was filed.

This technique also uses a substance harder than the one typically used by Rolex but which delivers the same luminescent performance, colour of glow, and hue in daylight.

The distinctive hands, specially created for this watch, are perfectly rectilinear, with those marking the hours and minutes coated with the same luminescent material as the open 6 and 9 numerals.

The seconds hand features a counterweight shaped like the cells of the honeycomb motif.

The Land-Dweller’s dial is framed by an angled flange whose pad-printed minute track is graduated to the half-second.

Flat Jubilee bracelet

Specially designed for the Land-Dweller, the Flat Jubilee bracelet is a reinterpretation of the emblematic Jubilee bracelet, unveiled at the launch of the Oyster Perpetual Datejust in 1945.

While retaining the same five-piece link structure, with three narrower links in the centre flanked by two broader ones at the edges, the new bracelet differs in that all the links are flat.

Additionally, the centre links on this new bracelet are polished and slightly raised in relation to the outer links.

The chamfered top edges of the outer links are polished, creating a stream of light that continues uninterrupted along the Oyster case.

To achieve this aesthetic trait required the development of an exclusive and rigorous manufacturing process, different from that employed for the brand’s other metal bracelets.

A robust, durable attachment system was also devised to ensure the perfectly fluid integration of the Flat Jubilee bracelet with the Oyster case – a novel and complex assembly that is the subject of a patent application.

Close-up on the blue second hand of the Oyster Perpetual Land-Dweller 40, 950 platinum.

It also includes ceramic inserts – for the first time, these small patented tubes, developed by Rolex to help prevent premature wear, are used to protect the spring bar, the metal pin that secures the bracelet to the middle case.

Comfortable and supple on the wrist, the Flat Jubilee is equipped with an elegant, concealed folding Crownclasp, which contributes to the visual harmony of the watch.

On the versions in 18 ct Everose gold and in 950 platinum, this bracelet includes ceramic inserts inside the links.

Dedicated Oyster case

The Land-Dweller is housed in an Oyster case that has been specially developed for the model.

In restyling the case, the waterproofness system around the crystal was modified owing to constraints in performing the technical satin finish on the upper part of the middle case.

The curved, polished sides of the new case are chamfered, and this bevel along the top edges is also polished.

A sapphire case back allows the aesthetic beauty of the movement to be admired, and is crowned by a fluted bezel that has been redesigned, giving it a decidedly contemporary look with wider fluting compared to other Classic models.

On precious metal versions it may also have a bezel set with trapeze-cut diamonds.

Guaranteed waterproof to a depth of 100 metres (330 feet), the Oyster case provides optimal protection for the movement nestled inside

A high-frequency movement

Powered by calibre 7135, a movement entirely developed and manufactured by Rolex and released this year, it is an evolution of calibre 7140, which has equipped the Perpetual 1908 model since its launch in 2023.

Driven by a self-winding system via a Perpetual Rotor, calibre 7135 is particularly noteworthy for its revolutionary regulating mechanism – escapement and oscillator – that enables it to beat at a frequency of 5 Hz, or 36,000 beats per hour, thereby measuring time to one tenth of a second.

Calibre 7135

Thanks to its barrel architecture and the escapement’s excellent efficiency, the power reserve of this movement extends to approximately 66 hours.

Its bridges are decorated with Rolex Cotes de Geneve, while the cut-out oscillating weight is fashioned in yellow gold.

Dynapulse escapement

For the highly energy-efficient Dynapulse escapement – the first component of the regulating system – seven patent applications were filed.

The new escapement significantly enhances the way in which the energy delivered by the barrel is transmitted to the oscillator.

This transfer is made without affecting the movement’s autonomy, which remains equal to that of calibre 7140.

The Dynapulse is a sequential distribution escapement made from silicon, a material resistant to strong magnetic fields.

It is composed of a transmission wheel that engages with two distribution wheels; these, in turn, activate the impulse rocker, which then connects with the oscillator.

This innovative architecture reduces the escapement’s energy consumption since the various components interact by rolling against each other, rather than by sliding as in the case of the Swiss lever escapements used in the brand’s other mechanical movements.

State-of-the-art oscillator

The oscillator – another major component of the calibre 7135 regulating system – also demonstrates excellent resistance to strong magnetic fields.

This was made possible by a number of innovations.

Crafted from a high-technology ceramic, patented and exclusive to Rolex, the balance staff is produced in-house by ablation of the ceramic using a femtosecond laser.

Oyster Perpetual Land-Dweller 40, 950 platinum

The actual production procedure, developed by the brand, is the subject of a patent application.

Control equipment has been specially developed to individually test the balance staffs and ensure each one conforms to performance requirements.

The balance wheel itself is made from optimised brass. This is the first time that Rolex has made use of such an alloy, which, like the ceramic, is resistant to strong magnetic fields.

Calibre 7135 incorporates a Syloxi hairspring with reshaped coils, which are now thicker to confer greater rigidity.

This modification grants greater power to the patented silicon hairspring – an essential factor for the movement to beat at 5 Hz, a rate that allows the watch to maintain its chronometric precision whatever the wearer’s actions and arm movements.

Two optimised high-performance Paraflex shock absorbers cushion the ceramic balance staff, with a special internal architecture allowing the balance staff to turn smoothly and regularly in any position.

Placed at each end of the staff, the shock absorbers include an enhanced leaf spring that ensures optimal repositioning of the staff after a shock. Like all Rolex watches, the Oyster Perpetual Land-Dweller 40 and the Oyster Perpetual Land-Dweller 36 are covered by the Superlative Chronometer certification redefined by Rolex in 2015.

This designation testifies that every watch leaving the brand’s workshops has successfully undergone a series of tests conducted by Rolex in its own laboratories according to its own criteria, following the official certification of the movements by the Swiss Official Chronometer Testing Institute (COSC). These in-house certification tests apply to the fully assembled watch, after casing the movement, guaranteeing superlative performance on the wrist in terms of precision, power reserve, waterproofness and self-winding.

The precision of a Rolex Superlative Chronometer is of the order of −2/+2 seconds per day – the rate deviation tolerated by the brand for a finished watch is significantly smaller than that accepted by COSC for official certification of the movement alone.

The Superlative Chronometer status is symbolised by the green seal that comes with every Rolex watch and is coupled with an international five-year guarantee.